In spring 2014 the Athletics Department and the Student Government Association initiated a plan to name the football game student section in Neyland Stadium. Coach Butch Jones is credited with the idea of naming the section. The Athletics Department created a Name Our Home website, where names could be suggested. The top five nominees were General’s Quarters, Smokey’s Howl, Vol Army, Rocky Top Rowdies, and Big Orange Crew. Rocky Top Rowdies was announced as the winner just before the first home game.
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