In October 1934 the UT student newspaper Orange and White announced the formation, by campus leader Marion “Ikey” Robinson, of a date bureau patterned (but with improvements) over those operating at some eastern colleges. Women registered with the date bureau, and men applied to Robinson for dates, paying a bureau fee of twenty-five cents. Both dates where the man was expected to bear the expense of the evening and Dutch dates were available. News of the bureau spread across the state and beyond through news-service reports.